Tip of the week: Using SurveyGizmo for Your Blog
Do you have a blog that you run contests on or one where you just want to know what your readers want to know more about? Or maybe you want to create a personality type quiz for them to take – think...
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SPSS Expert, Joe Glines, on Recording States into Regions with SPSS
Often when conducting surveys, you would like to slice your data in regards to specific territories/regions. This can be achieved manually sorting your data and creating groups however; syntax can...
View ArticleSurvey Expert, Joe Glines on Converting Variables with SPSS Syntax
Today, Joe Glines, one of our SurveyGizmo survey experts, is guest posting to teach us all a few quick tricks on how to manipulate the SPSS export data we receive from SurveyGizmo. String Variables to...
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4 Tips for Displaying Survey Data
In my last four articles I’ve been addressing how best to report the results from your surveys. My emphasis has been on the use of graphical displays. Before I leave this subject I want to provide some...
View ArticleImporting Multiple Survey Responses Into a Master Survey
A few weeks ago one of our customers came to us with a very unique problem – which we solved in part by watching Independence Day (I kid you not) and relating it to survey software. (Stick with me, it...
View ArticleOrder Up! (How We Hacked Our Survey API to Create a Food Ordering System)
The topic of this article is a bit off the well-beaten path for a survey tools blog. It just goes to show the cool and random things you can do with survey software that has an open survey API once you...
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Spam & Survey Email Invitations
As many of you are aware, SurveyGizmo offers the ability to invite people to take your online surveys using email invitations. Sending a survey invitation via email is a simple process – you just...
View ArticleSurvey Tip: Create an IT Survey
Sure, you can use SurveyGizmo to do market research and survey your customers – but you can also use our survey software internally to improve the day-to-day operations of your organization. Several of...
View ArticleShampoo for a Bald Man?: Choosing the Right Incentive
If you have decided to offer an incentive for completing your survey, please choose wisely! The right incentive can make or break your response rate! First choose the type of incentive that you would...
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The Peer Pressure of a Net Promoter Score
C’mon. You know that you want to do it. Everyone else is doing it. Even the cool kids are doing it, so you should too. Right? Or, maybe not. As with so many market research questions, the answer is,...
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Writing Better Scale Questions
Scale questions are the basics, the bread and butter of online surveys. They allow a single-select response with the options representing a range, scale or continuum. Scale questions are designed to...
View ArticleThe Challenge of Analyzing Open-Ended Questions
At SurveyGizmo we believe that numbers have no meaning without understanding the story behind them. We are not alone! From the SurveyGizmo Benchmark Guide Survey, we found that open-ended questions are...
View ArticleUse Logic To Eliminate Online Survey Bias
After building and testing your survey, and finally getting buy-in from your stakeholders, you may want to use your survey software’s logic and validation features to get the best quality data and...
View ArticleHow to Use Logic To Fight Online Survey Fatigue
You’ve completed the build and test phases of your survey and have stakeholder approval. Now, it is time to add any of the necessary logic to your survey. Survey logic changes the flow of your survey...
View ArticleHow to Use Email Segmentation to Improve Customer Survey Frequency and...
Today, researchers and marketers are under a lot of pressure to survey customers more frequently and get answers faster. At the same time, it’s getting more difficult to get responses from our...
View ArticleUnderstanding your Core Customer and Building Marketing Personas in 5 Steps
Here’s a business survival lesson. If you’re ever in a meeting and you hear your boss say: “Let’s create a survey to figure out who our core customer is”, then you have two choices. The first choice is...
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A Quick SEO Tool to Fill in “(Not Provided)” Results in Google Analytics
As a business owner I occasionally wonder if Google is a valued partner or a hated foe. More and more it seems to be leaning toward the latter. For example, half of my time spent marketing recently has...
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How to Reduce Meetings Using Online Surveys
Don’t be a cockalorum. How great is that word, cockalorum? It’s phonetic music to my ears. While germane to very few conversations, and used in even fewer, it means a small, self-important man; someone...
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Restaurant Surveys – Back to Basics
To restaurant owners and managers – do you know why you’re surveying your customers? While that question may seem derisive or deprecating, I want to first assure you that my intentions are nothing but...
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Restaurant Surveys – Back to Basics
To restaurant owners and managers – do you know why you’re surveying your customers? While that question may seem derisive or deprecating, I want to first assure you that my intentions are nothing but...
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